All about Amazon Unwrapped

Welcome to the Jungle

Amazon. No fluff, no hype, just the insights, strategies, and trends you need to know to stay on top of the Amazon game (without losing your mind). Whether you’re selling, shopping, or just along for the ride – we’ve got you covered.

Who: We’re Andy Bryn and Darrell Arnone, two Amazon-obsessed co-founders who’ve seen it all (the good, the bad, and the what were they thinking?). After years of navigating the Amazon jungle ourselves, we decided to share what we've learned—so you don't have to make the same mistakes we did. And just to be clear, we’re not an agency, and we’re not trying to sell you anything (unless you count our questionable sense of humor).

Who... Part 2: You’ll also hear from experts across the globe. We tap into some of the brightest minds in the Amazon ecosystem—from data gurus in the US to trend-spotters in Europe, and even a few midnight-oil burners down under. Basically, if they know Amazon, we’ve got ‘em sharing their wisdom.

Why: Because navigating the world of Amazon can feel like trying to solve a Rubik's cube...blindfolded...while riding a unicycle. We figured it’s about time someone peeled back the curtain and gave it to you straight – minus the jargon and the sales pitches.

When: Every week, like clockwork. We promise to show up in your inbox with fresh insights, expert advice, and maybe a meme or two (because who says e-commerce can’t be fun?).