We’re Andy Bryn and Darrell Arnone—two Amazon-obsessed co-founders with over 25 years of combined experience navigating the wild world of Amazon selling.

We’ve seen it all (seriously, some of it you wouldn’t believe). After years of trial and error, we decided to share what we’ve learned—so you don’t have to make the same mistakes.

Andy Bryn

Even though I've been selling on Amazon for over a decade, my real passion lies in collaborating with and learning from people who are seriously good at what they do. I’ve never taken a single business class (though maybe I should’ve by now), but I've always been fascinated by how businesses not only survive but thrive. Bringing together these two elements—smart people and the art of business—is what inspired Amazon Unwrapped. Originally from Portland, Oregon, you can now find me in the Irish countryside trying to remember to drive on the correct side of the road.

It ain’t over til’ it’s over

Yogi Berra

Darrell Arnone

Darrell has over 23 years experience in eCommerce and Marketplace sales from starting and developing eCommerce web-sites to driving online strategies as a Director of eCommerce.

Having worked initially in the Automative sector developing online sales for brands such as General Motors (Vauxhall / Opel) and Fiat Group (Fiat, Alfa Romeo) in the UK and Europe and eventually the launch of an eCommerce and 3PL company to take brands to market and offer a full service from site implementation, campaign planning, advertising, warehousing and logistics and marketplace integrations, such as eBay and Amazon.

This led to a role with eBay UK with Merchant Development assisting eBay sellers in the completely different vertical of Fashion, Home & Garden.

After this came a new role at Smartbox Group managing eRetail, where I first met Andy and together we drove impressive growth primarily through Amazon EU and over 25 other Marketplaces and Retailers throughout Europe.

I never lose. I either win or learn.

Nelson Mandela